Highly competitive drinking sport taking campuses and country by storm
San Francisco, California - October 9, 2008 - Publisher X, a global publisher of digitally downloadable games and interactive software, announced today an official partnership with BPONG.COM, the official governing body of Beer Pong and founders of The World Series of Beer PongTM(the largest Beer Pong tournament in the world), for its upcoming title Beer Pong - BPONG 2009 EditionTM for the Apple® iPhoneTM and iPod® touch. The game launching later this year will be available for download exclusively on the Apple App Store for use on iPhone and iPod touch.
"Our game is shaping up to be the end-all Beer Pong experience on the App Store, and our partnership with BPONG.COM provides the perfect vehicle to cross promote our brands to a wide audience of consumers," said Doug Kennedy, co-founder of Publisher X. "BPONG.COM hosts the official World Series of Beer Pong each year, and our game will be the most compelling Beer Pong experience on the iPhone, so this partnership makes a lot of sense."
Held each year in Las Vegas, The World Series of Beer Pong (WSOBP) is the largest Beer Pong tournament in the world. Last year's tournament, The WSOBP III, had over 600 players competing for a $50,000 grand prize. The WSOBP IV is scheduled to take place at the Flamingo Hotel in Las Vegas from January 1-5, 2009 with $50,000 on the line.
"As the promoters and creators of The World Series of Beer Pong, we don't give out our official seal of approval lightly," said Billy Gaines, co-founder of BPONG.COM. "The Publisher X iPhone game is the real deal and as close as you can get to playing a game of Beer Pong without balls, cups and beer. We look forward to a long relationship with Publisher X."
For those who have been living under a rock for the past decade or so, Beer Pong (also known as "Beirut" in some localized areas) is a highly competitive sporting event, typically played by students on college campuses nationwide. Although there are nearly as many rule sets as there are cheap domestic beers, a game following BPONG.COM's official established rules is played with two two-player teams taking turns throwing Beer Pong balls (aka table tennis balls) across a table in an effort to land the ball in one of ten plastic cups partially filled with beer on the opposite end of the table. When a cup is made, the opposing team removes the cup from the game, and the first team to clear all of its opponent's cups wins the game.
Beer Pong - BPONG 2009 Edition will be the definitive Beer Pong simulation game, and will be available for download from the Apple App Store later this year.
For more information about BPONG.COM or The World Series of Beer Pong, please visit www.bpong.com. For more information about Beer Pong - BPONG 2009 Edition or any of the other Publisher X titles, please visit www.publisherx.com
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ABOUT PUBLISHER X:
Publisher X is a growing global publisher of digitally downloadable interactive software. With strong development studio partnerships and an exclusive focus on digitally downloadable titles, Publisher X is in a strategic position to successfully launch new brands and proven IPs within the videogame space. For more information about Publisher X, please visit: www.publisherx.com.
ABOUT BPONG.COM:
Founded in 2001, BPONG.COM has emerged as the central resource for all things related to beer pong by standardizing the rules and equipment of the game based on input from the entire beer pong community, organizing the largest and most recognized beer pong tournaments in the world with unparrelled cash payouts, and uniting beer pong players and leagues from around the world. BPONG.COM is the official governing body and host of The World Series of Beer Pong (WSOBP) and also offers the most Beer Pong equipment and gear of any Beer Pong company in existence, including all the official tables, balls, and cups used at The WSOBP. For more information, please visit www.bpong.com.
